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Paper Abstract:
Analysis of the retail auction and e-commerce cite. Discusses operations of the e-tailer. Selling brand-name merchandise at up to 70 % off the retail price by live-auction bidding. Sixteen different product categories. How the bidding works. Founding of the company. Its infrastructure. Revenues. Customer base. Need to make company more profitable.
Paper Introduction:
Background
uBid.com is a leading retail auction and e-commerce site which offers a wide range of brand-name merchandise at up to 70 percent off the retail price by live-action bidding (ubid, 2002). They offer a rotating selection of over 12,000 brand name products from companies such as Compaq, Hewlett Packard, Sony, and Toshiba, and complete 11,000 auctions a day (Tillett, 2001). uBid.com lists 16 different product categories: computers, computer peripherals, computer components, home office, housewares, sports and hobbies, jewelry and gifts, accessories, off-lease computers, consumer electronics, digital cameras and videos, apparel and linens, home improvement items, collectibles, travel and events, and an "everything else" category (uBid, 2002).
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